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CASE STUDY

Kroger ecosystem

Collaborated on a cross-functional design team to develop the UX/UI for a centralized Android ecosystem tailored for Kroger Associates. The platform serves as a primary digital hub, streamlining daily workflows by integrating essential operational applications into a single, intuitive interface.

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STEP 1

Defining the problem

To optimize the Store Associate’s daily journey, Kroger wanted to combine fragmented tools into a cohesive mobile ecosystem. By centering on creating a central hub, the technology empowers associates rather than complicating their tasks.

STEP 2

What are we solving

  • Lack of Single Sign-On requires store associate to authenticate for each solution, leading to frustration and friction.

  • Cognitive load on the Associate, juggling various applications.

  • Inconsistent Interaction Design, User Interfaces, an Architectures.

  • Limited communications across applications.

STEP 3

What will it solve?

  • Automation

  • Data Integration

  • Improved Communication

  • Improved Efficiency

  • Improved Team Building

  • Improved Priorities

  • Productivity

  • Visibility

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© 2026 Jena Merten

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